Boost National
P.O. Box 2701
Hagerstown, MD 21741

Tel: (240) 329-9694 X5
Fax: 1-866-756-1131

Boost National was developed to compliment the growing mobile billboard audience. Consider the following market research facts:

* The average American has traveled 302 miles in the past 7 days, which means most Americans are on the road. In fact, this media reaches more than 95% of Americans because they are the occupants of vehicles.
* This percentage is only increasing. A Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.
* Plus, eight out of ten Americans report walking in a town, city or downtown area on average of 6.1 miles in the past seven days. Pedestrian traffic represents a significant reach opportunity for your advertisement.

Advertisers are quickly catching on to the significant impact of mobile advertising. Consider the following:

* One billboard trailer can generate between 30,000 and 70,000 impressions daily.
* Mobile units have shown to be the strongest venue for advertising, boosting name recognition 15 times greater than any other form of advertising.
* 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
* Mobile/Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent, representing 19% in 2003. The outdoor advertising industry has nearly doubled from $1.19B in 1993 to $2.09B in 2003 and these statistics continue to grow.
* Mobile billboard units are uniquely positioned to accommodate various types of advertising campaigns, including new product launches and event marketing. Due to the vast ability of mobile units, more advertisers are using them as part of their media mix.

It’s clear that mobile advertising may be the strongest and most effective method of advertising in today’s market. Boost National stays on the cutting edge of the outdoor advertising industry, offering a wide variety of mobile units distributed throughout the nation.